Secontaste

2024 →

Client: Transfoodmission Kft‍
‍Photography: Classmate Studio

Second Chances for Snacks: Secontaste’s Fresh Take on Upcycling

‍‍When Secontaste approached us, they had a compelling mission: turning would-be food waste into irresistible snacks. While their concept was solid, their brand wasn’t capturing the joy and innovation at the heart of what they do. The snack industry’s approach to sustainability often feels heavy-handed and preachy. We saw this as an opportunity to take a different path, creating a brand identity that celebrates the unexpected delight of giving ingredients a second life. We built a playful visual system anchored by a sticker-based layout, bold typography, and vibrant illustrations. The “S” mark reflects the concept of second chances – a subtle reminder of how Secontaste transforms overlooked ingredients into crave-worthy treats.

Helsinki, Budapest
& Glasgow.

At Classmate studio we believe that creativity and imagination are key to create a better & happier future, and our mission is to elevate brands with sustainable strategies, progressive designs & campaigns.

While there are many different and proven tools we use for brand creation, we like to keep it simple with insightful ideations and down-to-earth discussions.

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We are always up for a good discussion about brand design

info@classmatestudio.com

Why are brand strategy and coherent visual identity concept design are essential elements in building a successful company? A strong and unique brand strategy ensures consistency and competitive advantage in all brand communications, while a visual identity creates a distinctive and memorable brand image that resonates with the both the consumers and the employees. Together, they help to differentiate a brand from its competitors and build long-term brand loyalty.

Art direction, Concept design, Brand guides, Logo & Identity design, Taglines, Campaigns, 3D artworks, Moodboards, Illustrations, Image concepts, Web & Ui design, Project management, Design systems, Package design, Editorial design, Signage, Interior concepts, Copywriting, Photography, Motion design, Seminars, Workshops, Talks, Development, Exhibitions, Jury work, Round table discussion, Courses, Interviews, Consulting, Lectures, etc.

We are a brand design studio, formed in 2015, working with various cultural, consumer and industry brands throughout the years from art biennale's and chocolate factories to tech companies. We are a brand design studio, formed in 2015, working with various cultural, consumer and industry brands throughout the years from art biennale's and chocolate factories to tech companies. Based in three countries, we have developed a versatile skillset and a diverse network of collaborators. Our services range from brand strategy concepts and naming to visual identity and web Ui design. If you are interested, we are always curious about new ideas and up for a good discussion

Helsinki
+358 40 6281257
Viipurinkatu 6

Budapest
+36 20 9696358
Üllői út 66