Space Station (ISS)

2023 →

2023
Domestika Course:
Design Strategies for Visual Branding

For our Domestika course project, we created brand strategy and brand identity for the International Space Station (ISS). Relying on public information and research, we defined their core values, tone of voice, and purpose “to prepare humankind to travel beyond Earth and discover the unknown.” Based on the strategy, we crafted a modular visual world, where the ever changing yet always circular orbit path becomes the key visual element. A layout system based on simple grid and technical typography gives space for the breathtaking pictures of ISS and space travel. Appealing to the little astronauts of the future, we brought playfulness to the otherwise serious and scientific brand. For this we incorporated colourful illustrations based on space mission uniform patches and badges.

Helsinki, Budapest
& Glasgow.

At Classmate studio we believe that creativity and imagination are key to create a better & happier future, and our mission is to elevate brands with sustainable strategies, progressive designs & campaigns.

While there are many different and proven tools we use for brand creation, we like to keep it simple with insightful ideations and down-to-earth discussions.

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We are always up for a good discussion about brand design

info@classmatestudio.com

Why are brand strategy and coherent visual identity concept design are essential elements in building a successful company? A strong and unique brand strategy ensures consistency and competitive advantage in all brand communications, while a visual identity creates a distinctive and memorable brand image that resonates with the both the consumers and the employees. Together, they help to differentiate a brand from its competitors and build long-term brand loyalty.

Art direction, Concept design, Brand guides, Logo & Identity design, Taglines, Campaigns, 3D artworks, Moodboards, Illustrations, Image concepts, Web & Ui design, Project management, Design systems, Package design, Editorial design, Signage, Interior concepts, Copywriting, Photography, Motion design, Seminars, Workshops, Talks, Development, Exhibitions, Jury work, Round table discussion, Courses, Interviews, Consulting, Lectures, etc.

We are a brand design studio, formed in 2015, working with various cultural, consumer and industry brands throughout the years from art biennale's and chocolate factories to tech companies. We are a brand design studio, formed in 2015, working with various cultural, consumer and industry brands throughout the years from art biennale's and chocolate factories to tech companies. Based in three countries, we have developed a versatile skillset and a diverse network of collaborators. Our services range from brand strategy concepts and naming to visual identity and web Ui design. If you are interested, we are always curious about new ideas and up for a good discussion

Helsinki
+358 40 6281257
Viipurinkatu 6

Budapest
+36 20 9696358
Üllői út 66